Responsibilities

Leading a team for website design and development

Update the website design system

Designing UX solutions for the Ninox product

Designing webpages concepts

Webpages development in Webflow

Goal

Redesign the website

Design the templates related to industries

Provide the users with useful information of the product usage

Process

As I landed the position, our team started defining the website objectives as the main marketing channel, figuring out the weak points and researching the avarage customer needs and pain points. After defining the scope of a UX design problem we moved on redesigning the website accordingly to stated guidelines.

Construction templates page

The redesign considered homepage, blog pages, success stories, tutorials, etc.

Success stories overview page

Success stories detail page

The redesign development was done using Webflow.

Templates

In order to make the product discovery seemless for the user and meet his own business needs Ninox launched the database templates for particular industries with all needed features prescripted: Construction, Data security, Project management, HR and management, etc.

The design process involved interviews with the representatives and industry research in a close collaboration with product team UX designers.

The team made a big effort in templates’s prototyping and usability testings.

Tutorials

In order to foster the end user to embark on using Ninox, it was desided to design tutorials for users sorted in three categories based on the product experience usage: basic, intermidiate and advanced. In a collaboration with Product Support team we commited the quantitative research based on customer’s problem reports and surveys.

The Tutorials design process involved defining the most common pain points (emphasize and define), designing the tutorial instructions, testing out the approach via usability testings and post-launch research (gathering feedback from the users)

Takeaway

This is the first experience working in a product company with inclusive team, leading a design team with 2 designers. Withing the working process I have been aligning marketing team with and product support teams’s efforts to keep the business needs and UX solutions aligned. After landing a job I studied Webflow development which is a super powerful low-code solution for a small marketing team.