Responsibilities

Carrying out field study, competitors research and usability studies

Update the website design system

Designing webpages concepts

Presenting design solutions to the client, gathering feedback

Collaborating with front-end developers

Problem

Regardless the website was hosted on the Shopify platform, built on the predesigned theme, there were UX processes to reconsider: sorting by a variety of categories, precise details about the cloth and shopping cart update.

Objective

Redesign the website UX processes such as:

• informational architecture
• discovering the item’s details
• shopping cart

Redesign the website visual identity

Process

The website UX processes audit, defining key design objectives

Defining the customer common behaviours and creating personas based on client’s input

Competitors audit

Developing a client’s user flow

Restructuring the informational architecture

Designing visual concepts for brand identity

Prototyping and testing the UX design updates

Home page

Collection page

Detail page

Solution

One of the priority objectives regarding visual design— transfer and implement the atmosphere of Mongolian culture and traditions— the motherland of cashmere.

As a project’s outcome the team improved the cross-department communication skills as well as keeping the client’s business objectives with UX design goals to make the e-comerse experience seamless.